Active Employee Communication Roles in Organizations: A Framework for Understanding and Discussing Communication Role Expectations

Several scholars have pointed out the importance of employees’ strategic communication behaviors for organizational performance and employee wellbeing. Employees contribute to organizations by acting as brand ambassadors, boundary spanners crisis communicators. play such roles on top assigned job tasks, which can lead role overload, conflicts stress. The analysis enactment is hampered lack a framework describing complete range active that employees are expected in workplace. This article introduces Active Employee Communication Roles (AECR) Framework (AECR), develops conceptualization eight roles, discusses implications communication. first four – embodier, promotor, defender, relationship builder describe ambassador roles. In addition, scout, sensemaker, innovator, critic development. AECR provides new lens aids our understanding between communication, wellbeing, employers tool analyze calibrate mutual expectations regarding behaviors. also help more strategically allocate resources when executing various may alleviate stress, create healthier workplaces.